Lottery & prize-draw economics
Written commercial reviews and financial models for prize-draw operators, society lotteries and lottery investors. Fixed scope, fixed price, delivered in writing.
For 18 years I ran the finances of a European national lottery operator.
Prize-draw operators
Since July 2026, HMRC has been writing to prize-draw operators that offer paid and free entry routes about VAT on paid entries. See what 20% would do to your margin and break-even.
Services
£750
Introductory price for my first three reviews, £1,500 after that. Extra brand £500 (£1,000 after).
A fixed-fee, written commercial review of one brand and website: prize fund, costs, margin, VAT and the risks in the numbers.
Written report · 10 working days
£3,500
£1,000 per extra brand.
Your live draws modelled two ways, with and without VAT on paid entries: entry price, prize fund, sales and break-even. A spreadsheet model and a board memo you can hand to your VAT adviser.
Model + 8–12 page memo · 2 weeks
On request
Fixed quote after a short written brief.
All work is written and fixed-price, agreed in an engagement letter. Commercial and financial analysis, not legal, tax or investment advice. Full details →
Free tool
Put in your entry price, sales, prize and costs. See where each £1 goes, your margin and your break-even number of entries. One switch shows what VAT on paid entries would change. No sign-up, nothing stored.
Free from The Lottery CFO
About
For 18 years I ran the finances of a European national lottery operator. I now help UK prize-draw operators, society lotteries and lottery investors see what their numbers really say.
Email me. First reply within 1 working day. All work is done in writing.